My Library

32: How NOT to Market Your Offers on Black Friday

Black Friday marketing can go one of two ways — really great or not really great. As a business coach and social media marketing agency owner, I see it all… every year. Some of the worst marketing that I see comes out on Black Friday! I don’t want to see you or your clients fall into this trap so today we’re going to talk about the dos and don’ts of Black Friday Marketing.

In today’s episode, I’m sharing: some of the worst Black Friday marketing that I’ve seen, what NOT to do with your Black Friday marketing, FOMO and pain point marketing, the difference between pain point marketing and offering a solution to a problem. I'll also share how “icky” scarcity mindset marketing hurts your client retention, when opening and closing a cart makes sense, and my best advice for successful marketing on Black Friday.

 

Here’s what you’ll learn:

  • Creating your marketing around your customer, not you
  • Two types of Black Friday marketing that do NOT work
  • Why I don’t like pain point marketing
  • How to create a sense of excitement in your marketing
  • Using positive marketing to encourage client retention
  • How to safely and positively create urgency around your offer, encouraging your audience to buy from an excited place not a scarcity place

Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!

 

Resources and Links:

 

Get your hands on these amazing FREE resources:

  • Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on Instagram to grab it
  • Get on my Trending Audio List: Just DM me "Trending" on Instagram.

Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook 


Apply to The Unrelatable™ Mastermind

This is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.

 

The Accelerator for Growth

If you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.